Our History: A Legacy of Quality and Service

In the vibrant town of Tuticorin, the journey of Maniraj & Co began in 1969, when Mr. N. ManirajKumar founded what was initially known as Maniraj Family Aid Corporation. With a vision to make technology accessible to everyone, the company focused on assisting lower-end customers in acquiring essential items such as Radios, watches, TVs, and furniture through convenient installment schemes. During the 1970s, Maniraj & Co gained recognition for its commitment to quality by exclusively offering top-notch products like Murphy Radios and HMT watches. These items became synonymous with the brand’s dedication to providing customers with the best in the market. As time progressed, the company adapted to changing trends and consumer preferences. In the late 1990s and early 2000s, a pivotal moment occurred when the business underwent a transformation and was officially rebranded as Maniraj & Co.

This change reflected the company’s evolution and its expanded offerings beyond installment schemes, establishing itself as a trusted name in the consumer electronics and furniture market. In a significant milestone in the year 2020, the company took another step forward, redefining its identity as “New Maniraj & Co.” This move symbolized not just a name change but a commitment to staying current with the times, embracing innovation, and ensuring that the legacy of quality and service continued to thrive. As we look back on our journey, we take pride in the rich history that has shaped us into who we are today. New Maniraj & Co stands as a testament to the enduring values of integrity, customer satisfaction, and a relentless pursuit of excellence that have been at the core of our business since its inception. We remain dedicated to serving our community with the same passion and commitment that has defined us for over five decades.